KIRKLAND, Wash., May 24, 2018 (GLOBE NEWSWIRE) — GrowLife, Inc. (OTCQB:PHOT), one of the nation’s most recognized indoor cultivation product and service providers, today announced that it has launched a new online e-commerce platform designed to service both consumer and commercial customers throughout the country of Canada.
The new platform is available at GrowLifeHydro.ca and features thousands of products designed to support cost-effective and efficacious indoor plant cultivation for growers of all sizes. The addition of this platform reflects GrowLife’s expansion efforts throughout Canada as the company continues to strategically position itself within Canada’s rapidly evolving legislative landscape.
“As GrowLife’s consumer division experiences increased momentum in its U.S. growth, the addition of this e-commerce sales channel and distribution network will allow us to better service all of North America with our entire product offering,” said Lauren Schmitt, Vice President and head of GrowLife’s consumer division. “We have identified a tremendous opportunity for our services and products in Canada and as a result prioritized getting this platform user ready ahead of legalization occurring in the coming months. GrowLifeHydro.ca allows us to further strategically expand our footprint in the rapidly evolving multibillion-dollar cannabis market by reaching a new demographic-focused clientele.”
GrowLife CEO Marco Hegyi said: “Our investment in the consumer division, led by Lauren, is critical to capturing market share in the burgeoning Canadian market where we have already made significant strides, including our strong retail presence in Calgary. Having personally met with industry professionals and investors in Canada, I am encouraged by the excitement that is building around our company and we understand that the opportunity has never been greater for us to become a leading resource for the many operators and home growers throughout Canada.”
Canada is expected to fully legalize adult use cannabis by summer of this year, which will allow for large-scale producers to enter the market as well as home cultivators aged 21 and up to grow up to four cannabis plants. Canada’s new adult use market presents a lucrative expansion opportunity for GrowLife, which through its new e-commerce site is one of the first leading indoor cultivation companies offering a country-specific product distribution platform catering specifically to the cannabis marketplace.
GrowLife recently announced the opening of a Canadian retail location that is well-positioned to meet the growing market demand for indoor cultivation equipment in the emerging legal Canadian marketplace. Deloitte estimates the legal Canadian cannabis marketplace has a retail base value of between $4.9 billion-$8.7 billion.
About GrowLife, Inc.
GrowLife, Inc. (PHOT) aims to become the nation’s largest cultivation service provider for cultivating organics, herbs and greens and plant-based medicines. Our mission is to help make our customers successful. Through a network of local representatives covering the United States and Canada, regional centers and its e-Commerce team, GrowLife provides essential goods and services including media, industry-leading hydroponics and soil, plant nutrients, and thousands more products to specialty grow operations. GrowLife is headquartered in Kirkland, Washington and was founded in 2012.
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