Los Angeles, CA, Oct. 27, 2018 (GLOBE NEWSWIRE) — For one very lucky and responsible Los Angeles Dodgers fan, last night’s World Series® game will forever be treasured as an incredible baseball memory. Seferino Nunez, from Paramount, CA, cheered loudly for his beloved Dodgers from Dodger Stadium. And he was there for all 7 hours, eighteen innings and a Dodgers walk-off home run for the win. Mr. Nunez and his guest received tickets to the game as his reward for being a responsible fan. He was one of the two grand prize winners of the League-wide “Responsibility Has Its Rewards” (RHIR) sweepstakes to celebrate responsible fans. Through the Budweiser Responsible Fan program and the TEAM Coalition “Responsibility Has Its Rewards” sweepstakes, more than 567,000 baseball fans of legal drinking age pledged to enjoy responsibly and have a safe ride plan at Major League Baseball ballparks this season.
“We have a serious focus on the safety of our fans all season long and the Budweiser Responsible Fan program helps us increase fans’ social responsibility at and around our ballparks,” said John Skinner, MLB Vice President, Security and Facility Management. “We are proud to once again partner with Budweiser and TEAM Coalition and thank fans who have vowed to make sure their family, friends and fellow fans arrive home safely. I am sure they will enjoy this special World Series experience.”
For the 15th consecutive season, MLB, Techniques for Effective Alcohol Management (TEAM) Coalition and Budweiser have joined together to make fans aware of the responsibility programs offered at MLB ballparks. These programs and the “Responsibility Has Its Rewards” sweepstakes promote positive fan behavior by encouraging responsible drinking and safe ride plans.
“At Anheuser-Busch, we take great pride in promoting responsible drinking, as we have done for more than 35 years and the Budweiser Responsible Fan program is a great way to remind fans to both enjoy responsibly and have a safe ride plan,” said Adam Warrington, vice president of CSR-Better World at Anheuser-Busch. “Our partnership with Major League Baseball, TEAM and the great fans at Dodger Stadium displays our collective responsibility to help keep our roads safe.”
Anheuser-Busch and its wholesalers promote responsible drinking among baseball fans by implementing Budweiser Responsible Fan programs with 20 MLB ballparks throughout the season. Anheuser-Busch is an official sponsor of Major League Baseball and the 2018 World Series.
“The success of the Responsibility Has Its Rewards campaign with Major League Baseball and Budweiser is a direct result of the commitment from the League, MLB Clubs and all the campaign partners,” said Jill Pepper, Executive Director of TEAM Coalition. “Teamwork is what this campaign is all about. It is proof that when everyone – including the fans – takes responsibility, everyone wins.”
As the Los Angeles Dodgers Responsible Fan for the Season, Mr. Nunez received two tickets for Game Three of the 2018 World Series®, was recognized on the video scoreboard and met MLB and Club officials. The Boston Red Sox Responsible Fan of the Season, Shane Glennon of New Bedford, MA, attended Game One of the World Series® at Fenway Park as the other RHIR sweepstakes grand prize winner.
“The success of the Responsibility Has Its Rewards campaign with Major League Baseball and Budweiser is a direct result of the commitment from the League, the MLB Clubs and all the campaign partners,” said Jill Pepper, Executive Director of TEAM Coalition. “Teamwork is what this campaign is all about. It is proof that when everyone – including the fans – takes responsibility, everyone wins.”
The top five MLB Clubs for responsible fans in 2018 are:
- St. Louis Cardinals: 69,240 responsible fans
- San Diego Padres: 52,081 responsible fans
- Milwaukee Brewers: 40,792 responsible fans
- Los Angeles Dodgers: 29,651 responsible fans
- Toronto Blue Jays: 27,422 responsible fans
About Major League Baseball
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Major League Baseball is the best-attended sport in North America, and since 2004, MLB has enjoyed its best-attended seasons in the history of the game. Led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport’s larger role in society and permeating every facet of baseball’s business, marketing and community relations endeavors. With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.
Anheuser-Busch and its employees build on a legacy of corporate social responsibility by focusing on three key areas: promoting alcohol responsibility, preserving and protecting the environment and supporting local communities. In the past three decades, Anheuser-Busch and its wholesalers have invested more than $1 billion in preventing drunk driving and underage drinking and promoting responsible retailing and advertising. Anheuser-Busch reduced total water use at its breweries by nearly 50 percent over the last 10 years. The company has been a leading aluminum recycler for more than 30 years. Each year Anheuser-Busch and its Foundation invest approximately $20 million in donations to charitable organizations that help in local communities. The company also has provided over 76 million cans of emergency drinking water to people impacted by natural and other disasters since 1988. Based in St. Louis, Anheuser-Busch, the leading American brewer, is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer. For more information, visit www.anheuser-busch.com.
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM Coalition members and supporters include Major League Baseball, Anheuser-Busch Companies, Major League Soccer, NASCAR, National Basketball Association, National Football League, National Hockey League, National Collegiate Athletic Association, Americrown, Aramark, Delaware North Sportservice, Legends, Spectra, Beer Institute, National Beer Wholesalers Association, Constellation Brands, HEINEKEN USA, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration. For more information, visit www.TEAMCoalition.org.
CONTACT: Jill Pepper, TEAM Coalition, 703-647-7430, jill@TEAMCoalition.org Jen Goldsmith, Budweiser, Media@Anheuser-Busch.com David Hochman, Major League Baseball, 212-931-7652, david.hochman@MLB.com