Innovative Sunscreen Company Teams up with American Cancer Society to Reduce the Risk of Skin Cancer

NEWPORT BEACH, Calif., June 21, 2018 (GLOBE NEWSWIRE) — BrightGuard, the first automated sunscreen dispenser to provide free, high-quality SPF 30 sunscreen everywhere people work, play, live and learn, is proud to announce its partnership with the American Cancer Society – the volunteer-based nonprofit fighting cancer on all fronts by funding cancer research and offering cancer patients the resources and support they need – to launch a sunscreen dispenser initiative in professional and youth sports nationwide as part of the sun safety program “Cover Your Bases.” BrightGuard is currently working with American Cancer Society to help impact local communities by educating children and adults about key skin cancer prevention tips.

People who get a lot of exposure to ultraviolet (UV) rays are at greater risk for skin cancer. Sunlight is the main source of UV rays. In addition to avoiding exposure by seeking shade and wearing protective clothing, the American Cancer Society recommends using sunscreen with SPF 30 or higher and broad spectrum protection to reduce risk of skin cancer.

While genetics plays a role in skin cancer, sun exposure is undeniably a major factor and numerous studies have conclusively proven that regular use of sunscreen—SPF 30 or higher—reduces risk of developing melanoma by 50 percent while also protecting skin from pre-mature aging. That’s why BrightGuard’s dedicated staff and partner organizations are committed to providing free and regulatory-compliant sun protection everywhere, whether at schools, parks, pools, special events, sports activities, public beaches or places of business.

“We are thrilled about our new partnership with American Cancer Society and even more excited about the impact we will be able to make in the fight against skin cancer,” said Ryan Warren, CEO of BrightGuard. “BrightGuard and ACS have very similar values, as both organizations are committed to creating healthier communities by helping to reduce the risks of sun exposure all year round. This partnership will help educate fans, athletes, coaches, and fans on reducing risk for skin cancer while still enjoying outdoor activities.”

Even with mounting evidence underscoring the increased risks of sun exposure, most Americans still do not use sunscreen. In fact, a 2013 survey conducted by the Centers for Disease Control and Prevention (CDC) revealed that less than 15 percent of men and less than a third of women regularly use sunscreen on both their face and other exposed skin. Meanwhile, more people in the U.S.—approximately five million each year—are diagnosed with skin cancer more than any other cancers combined.

To learn more about BrightGuard, please visit www.brightguard.com.

ABOUT BRIGHTGUARD: BrightGuard is the first automated sunscreen dispenser to provide free, high-quality SPF 30 sunscreen everywhere people work, play, live and learn. Convenient, sanitary and easily accessible in thousands of locations throughout the U.S. and Canada, BrightGuard’s touch-free dispensers are designed with colorful weather-resistant covers and removable, customizable faceplates to attract attention and encourage regular sunscreen usage among individuals of all skin types and ages. Meticulously manufactured with unbreakable mirrors, tamper-proof infrared sensors, battery-powered drips and high-capacity refillable inner pouches, BrightGuard offers five unique blends specially formulated for use at pools, beaches, sporting events, schools, parks and beyond. Working together with its dedicated partner IMPACT Melanoma—as well as other non-profits, dermatologists, municipalities, government organizations, clubs, schools and sports stadiums—BrightGuard is on a mission to create healthier communities by reducing the risks of sun exposure while enabling children and adults alike to safely enjoy the outdoors all year round. For more information, follow BrightGuard on Facebook, Instagram, Twitter and LinkedIn, and visit brightguard.com

MEDIA CONTACT: Leslie Licano, Beyond Fifteen Communications, Inc.
                                        leslie@beyondfifteen.com | 949-733-8679 x 101